Crown’s Indigenous Employment Strategy is considered best practice model by the Australian Employment Covenant and GenerationOne
Recipient of major Industry, State and Federal Government awards for training and diversity – including:
Diversity Award for 2011 from Fairfax Media in recognition of our Indigenous Employment Program
The Wurreker Award 2011 for “Private Sector Employer Award” for achievements in aboriginal employment"The programs run by these six organisations are giving job seekers that clear path to employment."
GenerationOne spokesperson Tania Major


GenerationOne chief Tim Gartrell said Mr Packer's pledge will make Crown one of Victoria's largest employers of indigenous people.
"It's great for a senior CEO to get involved,'' he said. ''That's really important because it's about changing people's perspectives."
"One of the really exciting things is James operates in an urban metro area and this is where the vast majority of indigenous Australians are and this is where we need to increase their employment opportunities."
Source: The Age, 5 July 2011